Of course we need objective measurements but ultimately we work in a world where taste is more important than fact.
Another story I've told many times is of being dragged by engineers to look at an Olympus 4k video camera, this was in the days when HD was new, 4k was unheard of.
Of course the camera was 4 k but 4k of no dynamic range and dreadful colour response. Unuseable for making movies but the 4k impressed the hell out of the engineers.
